WHAT IS SEARCH ENGINE OPTIMISATION?
Search engine optimisation (SEO) is a process in which the site is optimised so that it appears higher up in the search engine rankings when a potential customer types in a search phrase into Google.
Having a well-designed website is a great start. But if you can’t be found in search engines such as Google and Yahoo then you are missing out on major opportunities to grow your business by attracting new customers. People simply won’t know that you exist.
GOOGLE PLACES FOR BUSINESS
97% of consumers search for local businesses on-line. Google My Business gives you the chance to be found locally. We can help register your business with Google Places so you become easier to find. We can add photos of your business and opening hours etc to make sure you’re accessible to your local market.
We can also brand a Google +1 business account page for you at the same time!
Understanding the search terms you wish to be found under is a very important starting point in the process. We can give you guidance on how many people type in a certain search phrase to see if it is the most appropriate one for you to be targeting. We’ll work with you to identify the most relevant phrases and then put together a plan to improve your rankings.
If you want to be at the top of the Google search engine results the fastest way to achieve this is to run a Google Adwords campaign (also known as Pay per Click). Google Ads are shown right at the very top of the page or to the right of the natural results. They work on the basis of you only pay for the ad if someone clicks on your advert. You can set a budget for how much you want to spend in a day and how much you are prepared to pay per click.
When people search on Google using one of your keywords, your ad may appear next to the search results. Now you’re advertising to an audience that’s already interested in you. We can set up the campaigns for you and guide you with the best way to get a return on your investment.